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Fresh Today was founded 131 years ago in 1889, Arthur and Mary Ellis, driven by a desire to serve their local community, established a small shop on the Broad Road in Arvagh Co. Cavan. This is the foundation stone of our business today. In 1934, Michael Ellis expanded the business and in the 1940’s he was joined by his sons in the 1940’s when they continued to build successful retail and wholesale businesses. In retail, we look after the needs of our own customers and in wholesale, we deliver to local grocers and small shops to ensure they can continue with a valuable service to their own customers.

The name changed to Gerry Ellis & Sons in 1974 and more recently, as part of our brand and marketing strategy, we became known as Fresh Today. It is still owned and proudly led by the Ellis family who are passionate about preserving the original values of Arthur & Mary. They enjoy great support from all of their employees who are an outstanding, hard-working and loyal team. We use reputable local providers to stock our shelves, and will import from selected countries whenever necessary. We are first to the markets every day to get the first and best choice in fresh fruit and vegetables.

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Our Services

Fresh, quality fruit and veg is at the heart of Fresh Today. It’s what we’ve built our reputation on and one we are proud to deliver every day. We deliver unique shopping experiences with choice, value and opportunities to save money. Check out our click & collect service today!


We continuously strive to give something back to the communities that support us on a daily basis


Our success is measured by our ability to retain customer loyalty and see them become advocates.


Everything we do is driven by our goal to help you save money and enjoy your shopping experience.


We’ve built our reputation on fresh, quality fruit, and veg. This is something we are proud to deliver every day.


Why Shop Fresh Today


Incredible selection of food and special offers

Carefree and safe shopping experience

Top brands at low prices

Unmatched customer care


Shop Fresh. Save Today.

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