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Fresh Today’s success over the years can be attributed to our attentive approach to the changing lifestyles and demands of our customers. VISIT TODAY
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We deliver unique shopping experiences with choice, value and opportunities to save money to our loyal customers.


Our Values

Customer First

Price Comparisons

Speed to Customer

Innovation & Change

Our success is measured by our ability to retain customer loyalty and see them become advocates.


We are constantly reviewing our product range, putting new product ranges from loyal Irish producers on our shelves and developing our stores to ensure our customers can expect the ‘WOW’ factor at all times.

Our loyal relationship with our retail partners to their consumers and communities has fuelled many new initiatives including the development and expansion of our own brand. We are continuing to build for the future while maintaining our partnership with local suppliers, value for money and the quality standards our customers expect from our brand.

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